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Dynamic Refractories Manufacturing is a Malaysian company specializing in high-temperature insulation and refractory solutions used in industries such as cement, steel, power, and metallurgy. While the company had a strong manufacturing base and a competitive product line, it lacked a digital presence and had limited experience in online marketing or international outreach.

With growing demand in Southeast Asia, particularly in Thailand and Vietnam, the client wanted to expand operations but was struggling with market understanding, online visibility, and lead generation.